In the dynamic world of small and medium enterprises (SMEs), simplicity can be the key to success, particularly when it comes to building effective distribution channels. The essence of business lies in solving problems efficiently, and overcomplicating the process can…
Indian sanitary product market is growing very fast — fueled by rising awareness of feminine hygiene, strong demand for superior quality child and adult care products and Govt support. Four 40 Healthcare is a start-up from Ahmadabad, Gujarat who could…
Vanik – India’s largest online platform for distribution trade has helped many Indian brands build Pan-India sales and distribution network at extremely low cost and in record time. Now, even well known national brands are approaching Vanik. Here’s one such…
Every business wants to grow as fast as possible. Question: How your company Can Double Its Sales Within Next One Year. There are only two ways to achieve it – either hike product price if number of customer is to remain…
Credit is a necessary evil in distribution trade. Distributors have to extend credit to retailers for sales growth and brands have to offer credit to distributors, sooner or later. Refusing credit to credible partner means loss of opportunity. When competitors…
Supermarkets, Malls, Departmental Stores, Large Retail Chains like Big Bazaar, DMart etc. form a distinct channel of B2B distribution called organized retail or Modern Trade (MT). As opposed to General Trade (GT) where distributors, wholesalers, dealers, stockists, retailers etc. form…
Hi Folks!! As you know we are pursuing our Amazon Off Line Touch Point Easy Stores program to open 5 Lakh Stores in India in 2021 and bring On Line Ordering closer to you with an Assisted Sales model. In…
Selling directly to consumer has its limitation – growth comes at the expense of more investment in sales staff, customer relationship, delivery and logistics. On the other hand – selling through intermediaries like distributors, dealers, wholesalers mean a fixed cost…
Manufacturers and channel partners are two sides of same coin – one produces and the other sells. Together, they make a successful business entity. Though the relationship is mutually beneficial and one should court the other like a perfect marriage…
Entrepreneur has a dream – to create next Airbnb or Uber. Founders have bright ‘ideas’ – firmly believe their tech start-up can change the market – bringing in millions of dollars. However, in reality, most start-ups fail. Why such bright…