How Barista Coffee Entered A New FMCG Vertical Using Vanik Services

Vanik – India’s largest online platform for distribution trade has helped many Indian brands build Pan-India sales and distribution network at extremely low cost and in record time. Now, even well known national brands are approaching Vanik. Here’s one such success story of an established brand.

Barista, a well-known brand in India and the sub-continent, runs a chain of espresso bars cafes across India.  Globally known and recognized for its finest quality coffee, Barista operates through a franchisee network. Few years back, Barista entered FMCG manufacturing business, offering House Blend Coffee Powder, Cookie, Chocolate Slab, Choco Milk Slab etc. Instead of the franchisee route, they wanted a much larger retail presence. Mr. Manoj Kumar, Category head of FMCG vertical was looking for hard-working and resourceful FMCG distributors capable of creating required reach and penetration across the country. He tried established online giants and B2B portals – but failed to get any success.

Then one day, Manoj heard about from one of his friends. He contacted Vanik team and explained his objective, i.e. to create a separate vertical and grow revenue fast. Though they have a sales team, Manoj saw the advantage of having an online platform for identifying reliable distribution partners across the Indian market in a much faster and efficient way. It was sort of risky as Vanik was not as well known as online giants he consulted earlier – but the gamble paid off spectacularly. With the help of precise leads of prospective distributors and timely guidance by experienced distribution trade professionals from Vanik – Manoj and his team quickly finalized a distributor for key Mumbai market (M/s Goran Distributors) and got through to Kerala , Karnataka, Telangana and the rest of Maharashtra markets.

According to team Barista – qualified leads from Vanik helped them to contact channel partners much faster than the traditional way of sales team’s field visits. Besides, the lead response was very positive. They are very happy to have contacted Vanik as otherwise the outcome of going traditional way could have been doubtful, given prevailing pandemic struck markets.

There are many more success stories – we shall publish them in future