Manufacturers do not sell directly to consumers – they need distribution channels to reach markets. Wider the reach of distribution – larger is the customer base and resultant sales. No wonder, distribution is considered backbone of any market. However, building…
Selling, arguably, is the most important function in any business. However good its product – survival and growth of business depends greatly on sales performance. Distribution channel plays a critical function in success of sales strategy. Its extremely important for…
Still selling in local markets only ? Why not sell across India through distributors and dealers ? If your product is selling good in local market, there’s no reason why it shouldn’t sell elsewhere. All you need to do is…
If 10 Small and Medium Enterprises (SME) are asked what’s the greatest challenge they face – chances are 9 of them would say ‘how to sell more’. SMEs in India face myriad challenges – non-availability of bank credit, govt regulations,…
Indian B2B E-Commerce marketplaces are going through difficult times. Started with lots of fanfare and positive expert predictions – they got everything right during initial days. A huge market, virtually no competition, excellent fund flow, ready offline market waiting to…