Building Distribution Channel Online – How Vanik Helps

Still selling in local markets only ? Why not sell across India through distributors and dealers ? If your product is selling good in local market, there’s no reason why it shouldn’t sell elsewhere. All you need to do is to build distribution channels in target markets and nurture them for year round sales. Here’s a step-by-step plan for you to do so.

Step 1 :  Make Your Product Distribution Ready

You know how good your product is or how profitable could it be for resellers. However, potential distribution partners are not aware about it.  So, we create a distribution catalog for your products that provides distribution related information. The catalog has unique features like private/public properties where you may prefer to disclose certain information (e.g. distributor commission) only to private parties while other information could be public.

Step 2 : Create Awareness

Next step is to attract distribution partners towards your product by creating awareness. Large number of distributors, dealers, wholesalers, C&F agents, super stockists, PCD etc. visit everyday in search of products like yours. We project your products towards vanik members and visitors through variety of avenues like

  • Directory Listing
  • Logo Promotion
  • Sponsorship
  • Featured Leads
  • Offer Postings etc.

Step 3 : Social Media Overreach

We have taken care to integrate vanik content with social media so that visitors and members can effortlessly share any content among their social media contacts (Facebook, Twitter, Instagram, Google Plus, Linkedin, Pinterest, Tumblr …   total 194). Your offer listings in Vanik quickly finds way into search engines and social media shares to attract as many as possible.

Step 4 : Email Promotion

In pro-active reach – we design and execute email promotion campaigns. Your offer is emailed to thousands of distribution partners who have registered at vanik or shown interest in the past. The campaign is designed in an interactive manner so that recipients can write back to you or even call you. All campaign responses are sent by email and stored in dashboard for follow-up actions by your sales team.

Step 5 : Interactive Messaging

We encourage all users of vanik to get interactive – exchange messages. Every offer posted at has interactive messaging button – allowing any member to send message to concerned person who posted the offer. The recipients can reply back – creating an interactive message cycle. Each message is sent through e-mail and stored at concerned member’s dashboard. A SMS alert system accompanying every message ensures concerned member’s attention. As member of Vanik – you will be able to send unlimited messages to potential distribution partners as also receive unlimited enquiries and replies from interested distributors.

Step 6 :  Database Access is the largest portal on distribution opportunities. Thousands of distribution offers are listed here with detail profile (without contact details). Dozens of new offers are posted everyday. As paid member you will receive credits to view contact details of any offer and start direct negotiation. Imagine the amount of time and money you save with just this service !  All paid members receive specific number of credits as membership privilege – you need not pay additional fee for credits. One credit equals to one contact details