In every country or market – whether developed, emerging or underdeveloped – consumer products eventually go through some form of distribution process. The distribution chain involves movement of goods from factory gate or shipping yard to consumers’ doorstep. Success in…
Indian businesses have always aspired to sell in overseas markets. For a successful entrepreneur, there’s nothing more exciting and satisfying than conquering foreign market. Higher margin, easier bank credit, tax free revenue and various export incentives are some of the…
The core of marketing is, and always been, understanding the target audience and customizing presentation for achieving desired goals. Depending upon target audience – the presentation undergoes major changes and has variously been coined as B2C (Business To Consumer), B2B…
What is the biggest challenge SMEs face in India ? SMEs in India are fraught with challenges – from credit, cash flow, capacity utilization to trained manpower and technology. However, what’s the biggest one ? A recent survey by Mumbai…
Distribution is the backbone of Indian market – feeding its massive retail system spanning across length and breadth of the country. Estimated to be $ 714 billion (2019) – Indian retail market is expected to grow at 10% CAGR to reach…
Setting price for a product is tough – keep it high and miss out on valuable sales. Set it low and miss out on revenue target. Fortunately, there are industry conventions and realistic ways of determining final price. This articles…
Contacting new customer first time is a challenge. Doing so online is even bigger challenge. Any business where buyer and seller can not see each other, have never known each other and interacting for first time – communication assumes an…
Indian distribution trade is in the brink of a massive upsurge. Major barriers against inter-state distribution like Octroi, state tax, sundry state specific restrictions, road permits, CST, VAT etc. are mostly gone with introduction of GST – opening up a…
Emails carry important information – but we lose control over them as soon as sent. What if emails had WhatsApp like ticker symbols ? Ideally, we should be able to find if an email has reached destination, whether it has…
Why our emails go unanswered ? We send emails to prospective customers everyday but how many of them get any response ? Why is it so ? Why people do not respond to emails ? The answer may be loss…