Entrepreneur has a dream – to create next Airbnb or Uber. Founders have bright ‘ideas’ – firmly believe their tech start-up can change the market – bringing in millions of dollars. However, in reality, most start-ups fail. Why such bright…
Wholesale and Distribution are two key components of any B2B sales channel. While distribution is more organized and account for lion’s share of b2b sales in urban areas – wholesale remains a prime source of retail supply in rural areas.…
Are You A Brand – Building Sales Channels Across India ? Are You Channel Partner Looking For Distribution Opportunity ? Whether you are a manufacturer, looking for distributors, dealers, wholesalers, agents, franchise or an aspiring business looking for distributorship, agency,…
Distribution Channel has the potential to grow sales far beyond local market – propelling your company to new heights. You may just be a decision away from breakthrough in sales – a decision on right distribution channel. In an earlier…
Distribution is the backbone of Indian market. It ensures smooth passage of a product from factory gate to retailers across India. No matter how good a product or how competitive the pricing – it’s unlikely to grow big and reach…
Manufacturers create brands for building unique product identity. Brands build specific values around them to attract and retain targeted consumers and need a path or channel to reach consumers across the country. A channel consists of several organizations or entities…
Customer is oxygen for business. More customer means higher sales and thus better financial health. To remain in business – manufacturers have no option but to seek out more customers in larger markets. Effective distribution strategy enables a business to…
Every week, I receive many mails and tel calls from enterprising youth, experienced businessmen, retired professionals with vast domain knowledge – inquiring how to enter distribution trade. They are enthusiastic entrepreneurs – want to start a new business or expand…
We all know distributors help manufacturers by re-selling products. But there are many other ways a distributor adds values in manufacturing process that need to be understood. Its true, distribution channel costs money – sometimes as high as 40% to…
Indian companies, specially FMCG companies today are staring at a major disruption in their distribution model. Other than some basic technology interventions to track primary (sales from the FMCG company to their Distributors), and in some cases, secondary sales (sales…