What Is B2P Marketing?

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What is new in B2P marketing?

Amit Changed status to publish December 4, 2020
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B2P or Business-To-People marketing is a new concept that B2B or B2C marketers may eventually adopt in future. Its essence is more humanized business – putting people in driver’s seat. Both B2B and B2C marketing lacks people connect. Both use largely one-way communication to convince the customer to buy a product or service, mostly overlooking customer’s unique views, liking and tastes. Though B2C marketing is meant to be directed at individual consumers’ desire – in practice it targets a particular demography such as 18-25 year-old women, or 35-50 year-old middle-class men etc. However, such demographics exist only in the abstract. A real-life 35-year-old man who owns a car and aspire to buy home might have twin daughters and a taste for musicals.

Even in B2B marketing, businesses don’t decide ultimate purchasing decisions — people do. The decision marker is also an individual with specific taste and leanings. B2B companies may technically sell to businesses, but in practice, they sell to group of decision makers, just as B2C. B2B purchases are typically made by a committee of few individuals.
B2P marketing targets people behind purchase – whether B2B or B2C. For details on how B2P works and its implication on your business – please read https://ezydistribution.com/whats-wrong-with-b2b-b2c-here-comes-a-new-way-of-marketing-b2p/

Amit Changed status to publish December 4, 2020