Distribution channels are lifelines for any brand – door to b2b sales. However, distribution market in India is highly fragmented and unorganized. Irony is, just as you are searching for distributors, channel partners like distributors, dealers, stockists etc. are also looking for good manufacturers/brands.
Challenge for you is two fold – 1) discover willing distributors who are ready to take your product and, 2) make your product attractive for distributors. Typically, a distributor serves 200 – 500 retailers and some wholesalers. He/she knows the market very well and is always on the look out for products that can sell well in his/her downstream retail channel and offers good margin. So, first task is to make your product attractive for distributors and secondly, discover channel partners who are willing to take your products.
Please read following article – it will give you a good understanding of what’s required on your part