The core of marketing is, and always been, understanding the target audience and customizing presentation for achieving desired goals. Depending upon target audience – the presentation undergoes major changes and has variously been coined as B2C (Business To Consumer), B2B…
Overcoming Challenge of Sales Growth
What is the biggest challenge SMEs face in India ? SMEs in India are fraught with challenges – from credit, cash flow, capacity utilization to trained manpower and technology. However, what’s the biggest one ? A recent survey by Mumbai…
Understanding Indian Distribution Models
Distribution is the backbone of Indian market – feeding its massive retail system spanning across length and breadth of the country. Estimated to be $ 714 billion (2019) – Indian retail market is expected to grow at 10% CAGR to reach…
How To Price Your Product Realistically And Avoid Common Mistakes
Setting price for a product is tough – keep it high and miss out on valuable sales. Set it low and miss out on revenue target. Fortunately, there are industry conventions and realistic ways of determining final price. This articles…
Communicating Online – How To Approach New Customer First Time
Contacting new customer first time is a challenge. Doing so online is even bigger challenge. Any business where buyer and seller can not see each other, have never known each other and interacting for first time – communication assumes an…
How To Build Successful Distribution Channel – A Beginner’s Guide
Indian distribution trade is in the brink of a massive upsurge. Major barriers against inter-state distribution like Octroi, state tax, sundry state specific restrictions, road permits, CST, VAT etc. are mostly gone with introduction of GST – opening up a…
How Email Tracking Can Lead To Business Success
Emails carry important information – but we lose control over them as soon as sent. What if emails had WhatsApp like ticker symbols ? Ideally, we should be able to find if an email has reached destination, whether it has…
How To Ensure Customers Read and Respond Emails
Why our emails go unanswered ? We send emails to prospective customers everyday but how many of them get any response ? Why is it so ? Why people do not respond to emails ? The answer may be loss…
How To Plan Distrbutor Search – A Short Guide
Manufacturers do not sell directly to consumers – they need distribution channels to reach markets. Wider the reach of distribution – larger is the customer base and resultant sales. No wonder, distribution is considered backbone of any market. However, building…
How to Build Distribution Channel in 7 Easy Steps
Selling, arguably, is the most important function in any business. However good its product – survival and growth of business depends greatly on sales performance. Distribution channel plays a critical function in success of sales strategy. Its extremely important for…