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Category: Articles

Blog Articles

Successful Go-To-Market Strategy Essential For B2B Distribution Channel – Case Study

January 15, 2022January 15, 2022 AmitArticles

Indian sanitary product market is growing very fast — fueled by rising awareness of feminine hygiene, strong demand for superior quality child and adult care products and Govt support. Four 40 Healthcare is a start-up from Ahmadabad, Gujarat who could…

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How Barista Coffee Entered A New FMCG Vertical Using Vanik Services

November 11, 2021November 11, 2021 AmitArticles

Vanik – India’s largest online platform for distribution trade has helped many Indian brands build Pan-India sales and distribution network at extremely low cost and in record time. Now, even well known national brands are approaching Vanik. Here’s one such…

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How To Double Sales – A Tested And Trusted Way

July 13, 2021July 13, 2021 AmitArticles

Every business wants to grow as fast as possible. Question: How your company Can Double Its Sales Within Next One Year. There are only two ways to achieve it – either hike product price if number of customer is to remain…

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Is Credit A Bad Idea ? Learn New Age Credit Management

May 25, 2021May 25, 2021 AmitArticles
Credit management

Credit is a necessary evil in distribution trade. Distributors have to extend credit to retailers for sales growth and brands have to offer credit to distributors, sooner or later. Refusing credit to credible partner means loss of opportunity. When competitors…

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Will You Sell Through Super Market ?

February 16, 2021February 16, 2021 AmitArticles
Will You Consider Supermarket For B2B Distribution

Supermarkets, Malls, Departmental Stores, Large Retail Chains like Big Bazaar, DMart etc. form a distinct channel of B2B distribution called organized retail or Modern Trade (MT). As opposed to General Trade (GT) where distributors, wholesalers, dealers, stockists, retailers etc. form…

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Letter From A Distributor : How A Real Life Distribution Problem Was Successfully Solved

January 19, 2021January 19, 2021 AmitArticles

Hi Folks!! As you know we are pursuing our Amazon Off Line Touch Point Easy Stores program to open 5 Lakh Stores in India in 2021 and bring On Line Ordering closer to you with an Assisted Sales model. In…

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How To Find Distributors In Surrounding Areas

January 12, 2021January 12, 2021 AmitArticles1 Comment on How To Find Distributors In Surrounding Areas
PIN Code Based Area Search

Selling directly to consumer has its limitation – growth comes at the expense of more investment in sales staff, customer relationship, delivery and logistics. On the other hand – selling through intermediaries like distributors, dealers, wholesalers mean a fixed cost…

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Why Distribution Negotiation Fail And How To Safeguard Success

October 13, 2020October 23, 2020 AmitArticles

Manufacturers and channel partners are two sides of same coin – one produces and the other sells. Together, they make a successful business entity. Though the relationship is mutually beneficial and one should court the other like a perfect marriage…

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How Not To Fail – Lessons For Start-Up Entrepreneurs

September 22, 2020October 23, 2020 AmitArticles

Entrepreneur has a dream – to create next Airbnb or Uber. Founders have bright ‘ideas’ –  firmly believe their tech start-up can change the market – bringing in millions of dollars. However, in reality,  most start-ups fail. Why such bright…

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Introducing BazarA2Z.Com – Wholesale E-Commerce Platform

August 11, 2020October 23, 2020 AmitArticles

Wholesale and Distribution are two key components of any B2B sales channel. While distribution is more organized and account for lion’s share of b2b sales in urban areas – wholesale remains a prime source of retail supply in rural areas.…

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