Distribution is the backbone of Indian market. Manufacturers need distribution channel partners across length and breadth of the country for survival and growth. However, building distribution channel in India is extremely tedious, time consuming and prohibitively expensive – as Indian distribution market is highly fragmented and unorganized. No wonder, only large companies with deep pockets like HUL, Colgate Palmolive, Nestle, Dabur etc. could build Pan-India distribution channel so far.
Today, when Internet and online is changing the face of Indian markets, distribution can not be left behind. There are many early adopters – specially small and medium manufacturers – who are successfully using online resources to build Pan-India distribution channel at extremely affordable cost. In this blog – we discuss issues such manufacturers face
and how to solve them using online and offline resources. The articles are largely based on close interaction with manufacturers, channel partners, experienced distribution trade professionals and IT specialists – totally oriented towards Indian context
We believe Sell-In-India is far more important for Indian SMEs than Make-In-India – since growing sales and ability to compete with larger competitors is what Indian SMEs need today. We shall be happy and satisfied if Indian SMEs use the knowledgebase to grow their business across India and overseas.
Editor: Abhik Bhattacharya, Former Assistant Professor, Journalism & Mass Communication, Amity University. M.A. Journalism & Mass Communication, Doctoral Fellow, School of Liberal Studies, Ambedkar University Delhi.
Abhik Bhattacharya has a long experience as Journalist of different Digital Platforms across India. His works have been acclaimed and published in Several Newspapers and Journals across India. Currently he is a Doctoral Fellow at Ambedkar University, Delhi.