The core of marketing is, and always been, understanding the target audience and customizing presentation for achieving desired goals. Depending upon target audience – the presentation undergoes major changes and has variously been coined as B2C (Business To Consumer), B2B…

What is the biggest challenge SMEs face in India ?  SMEs in India are fraught with challenges – from credit, cash flow, capacity utilization to trained manpower and technology. However, what’s the biggest one ? A recent survey by Mumbai…