Distribution is the backbone of Indian market – feeding its massive retail system spanning across length and breadth of the country. Estimated to be $ 714 billion (2019) –  Indian retail market is expected to grow at 10% CAGR to reach…

Setting price for a product is tough – keep it high and miss out on valuable sales. Set it low and miss out on revenue target. Fortunately, there are industry conventions and realistic ways of determining final price. This articles…