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This blog intends to make distribution channel building exercise easy and affordable. Distribution is the backbone of Indian market but SMEs find it extremely tedious and expensive to build Pan India distribution channels. Today, when Internet and online is changing the face of Indian markets, distribution can not be left behind.

Indian distribution market is highly fragmented and unorganized. No wonder, only large companies with deep pockets like HUL, Colgate Palmolive, Nestle, Dabur etc. could build Pan-India distribution channel so far. We focus here barriers in building distribution channel and how to resolve them using technology

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